Fabletics Draws Power from Crowd Sourcing

Your Request, Our Command

At Fabletics, we realize the power of the crowd. Your voice is vital in determining our decision; therefore, every brand considers your taste. You are the center of all our products.

Crowd Sourcing Finds New Power

Only ignorant companies can ignore the power of the crowd. At Fabletics, crowd-sourced reviews generate sales as the management has realized the customer’s decision is so much based on the above. Research has shown that the modern customer checks the customers’ reviews to determine if an item is worth the purchase or not. In case the customers wrote satisfactory comments concerning the product, the customers buy in large volumes. However, if the customers left negative comments, customers shun a company and all its products. The customers also posit that they believe the comments of strangers on the reviews just as they would believe their close friends or family members.

Forget the Old Commercials

Additionally, customers state that they no longer rely on the old commercials and advertisements as the sellers may portray wrong and deceptive messages just to make some sales. On the contrary, they believe that a customer has nothing to gain by giving a positive review about a product. Hence, customers believe what other customers say more than they buy the word of the seller.

Because of the above, many savvy brands have responded to the change in consumer behavior by implementing marketing strategies that are review centric. Fabletics leads this trend, and the success is shown in its fast growth. Since its launch in 2013, Fabletics has grown by more than 200% with its revenue reaching over $235million. Shawn Gold, who is the marketing officer of Fabletics mother company, Tech Style fashion group, says that embracing customer review is behind the tremendous success of the enterprise.

What Makes Online Reviews Important?

The current consumer leads a digital life, unlike the older generations who were more analog. Consequently, when most customers need to test a product for the first time, they check what other customers have to say about the same. A current study also revealed that 84% of the consumers do not make purchases before they crowd course.

Quality is Key

Although crowdsourcing was in the past based on price comparison, today it is based on a quality comparison. Customers indicate that they are more willing to pay more for a product that delivers results than pay less for bad quality products. Fabletics understands that and dwells more on quality production than on the amount produced. The results are higher sales, more customer loyalty, and increased repeat customers.

As a client, you need to take a lifestyle quiz at Fabletics to find out the gear that best suits you.

Kate Hudson

Fabletics launching ceremony is unforgettable. Kate Hudson walked down the red carpet amidst many cheers from other celebrities and friends in the Beverly Hills Hotel. The air was full of expectation as people waited to hear what the brand would bring into the market.

Fabletics not only focuses on sales but on empowering women. Kate was quick to state that the power of the woman was found in the brand. Demi Lovato the famous pop star graced the occasion and said that he was inspired by the brand since it looked towards accomplishing more than just sales.

Dr. Avi Weisfogel is a Leader in Sleep Apnea Treatment with Dental Devices

Dr. Avi Weisfogel has been an important catalyst in drawing attention to the role of dentistry in helping treat potentially serious sleep disorders. One of the most common types is sleep apnea and he has become an expert in utilizing dental devices to help patients overcome this lifestyle impairing condition with his two decades of experience. He is also at the forefront in helping merge the talents of physicians and dentists as he urges more collaboration between the two groups.
Sleep apnea can seriously impair one’s quality of life if it isn’t addressed in an effective way. Physical appearance can become noticeably diminished and facial features are particularly vulnerable to a lack of quality sleep. Drooping, saggy eyes are quite apparent and premature wrinkling is a distinct possibility as well. One’s general health can be compromised when this condition persists over months and years.
Dr. Weisfogel has been treating patients with sleep disorders since the earliest days of his practice and noticed a substantial opportunity to increase the role of dentists in helping patients overcome these debilitating conditions. The approach that he has successfully used involves custom-fitted dental devices that patients can wear at night to keep their airway open during sleep. This helps prevent the characteristic pauses and snorts that often accompany sleep apnea and which prevents deep, healing sleep.

The range of experience that Dr. Avi Weisfogel has under his belt has been set in motion by his deep understanding of the latest research regarding sleep disorders. He has read all the major studies that increase the scientific knowledge in this important area and is up to date on the latest treatment options as well.
Innovation has been one of Dr. Avi Weisfogel’s calling cards, which is reflected in the group that he founded called Healthy Heart Sleep. They help doctors and dentists to collaborate in the treatment of sleep disorders.
Dr. Weisfogel is also a trailblazer when it comes to creatively marketing the role of dentistry in treating sleep conditions. Dental Sleep Masters was also founded by him and they help dentists gain more patients in this area. Dr. Weisfogel has helped countless patients realize a better quality of life with his understanding of sleep apnea.

Wild Ark Eco Conscious Vacations Will Change Your Life

Going on a vacation is important for people who spend a lot of their time working and need a break or for those who simply need a getaway from life. Sometimes things can become complicated and people become in need of that. There are many places where people can go for vacation but there aren’t many places where people can go on vacation and help the environment at the same time. Luckily there are few places that still allow people to have an eco-conscious vacation.


Wild Ark is one of those companies that allows people to go on eco conscious vacation’s where they can still have life changing experiences along with their memory’s. Wild Ark offers many different vacation packages that range in length and price. Many of these eco- conscious vacations offer lodging in tents and seeing a lot of wildlife that you don’t see every day. Animals that can be seen on trips with Wild Ark are elephants, lions, zebra, and many other exotic animals.


Wild Ark Vacation packages include all meals in their pricing which is great because unlike vacations at non eco conscious places you don’t have to buy your own food at various expensive restaurants. Although most Wild Ark vacations require sleeping in fancy and nice tents there are some trips that allow people to sleep in a hotel type room. Some trips include airfare whereas some others don’t include airfare. Trips range in length of time from 4 days to 55 days depending on how long of a vacation you would like to take.


No matter what trip you choose to take you are bound to feel good about the decision you made to go on a eco conscious vacation. Not only are eco conscious vacations great for people who want to help nature and wildlife but they are great for the ecosystems in which they are hosted. Planning an Eco conscious vacation can be daunting at first but the more you learn about it the more interested you will become in changing the world for the better. Be sure to check out eco conscious vacations on Wild Arks website. Learn more: http://wildark.com/our-story/


Reasons Why Waiakea Water has Become Successful

Ever since its inception in 2012, Waiakea has been providing water to the American market. The company has been able to attract numerous clients over time. However, it is the commitment of the company to sustainability that has made it popular. For instance, the company plans to use a fully degradable bottle commencing next year. There are many people who have formed the opinion that the bottles which the company intends to use will have a lasting effect in the CPG industry across the world. The company is fully committed to approaching the concept of packing water from a different perspective. One of the main advantages of using the bottle is that it is fully recyclable. This means that the bottle can be used over and over again and hence reduce the wastage of resources.

When making the bottles, TimePlast has been used as the main raw material. The use of TimePlast when making the bottles reduces the lifespan of the bottle from 1,500 years to approximately 14 years and hence reduces the effect it has on the environment. To achieve the impressive results, the company uses a Nano-additive when making the bottles. To come up with the bottle, the company had to approach polymers in a different way.

According to the CEO of Waiakea Water, Ryan Emmons, the kind of scientific research which has been conducted in the last 50 years made it almost impossible for biodegradable plastic bottles to be manufactured. In the past, the focus of most research was directed to making plastics stronger. To make the plastics degradable, companies should focus more on simplifying the molecular level that is used for making the plastics. This will have the effect of shortening the lifespan of the plastic by leaps and bounds.

For regular plastics to degrade, thousands of years might be required. In essence, this means that such plastics have a negative effect on the ecological footprint of the world. Due to climate change, more companies are now focusing on preserving the environment. According to the CEO of the company, Ryan Emmons, the company had to conduct more than 1,200 experiments to attain their current product.

Development of United Technologies Corporation by Louis Chenevert

Louis Chenevert is a successful leader who has shown these through developing different organization all over the world. He attained a degree in production management from the University of Montreal, HEC. He as well serves as the executive member of different organization including the Business Roundtable and also Cargill board of directors, Congressional Medal of Honor Foundation, American Institute of Aeronautics and Astronautics and Yale Cancer Center’s Advisory Board.

He started working at General Motors St.Therese operation, where he served as the production general manager. He worked at the organization for fourteen years and later joined Pratt and Whitney in the year 1993. He worked at Pratt and Whitney up to the year 1999 then he was chosen as the president of the whole sector of larger United Technologies Corporation-Pratt &Whitney. In the year 2006, he was promoted to president and chief executive officer at UTC due to the hard work and effort that he put through in the organization. He made a good name for himself for the better management that he offered hence it led for the organization to buy Goodrich for $18.4 billion.

Through using his exceptional understanding and expertise to develop the company through making sure that the organization invests in the proper technology. Also, Louis Chenevert encourages the development of the technology in UTC and also the improvement of each person in the organization. The organization with their OTC capitalization on their staff members on Employee Scholar Program ensured that they backup worker who want to pursue further studies. It has seen the organization use one billion dollars for the scholarship program.

Louis Chenevert‘s main agenda was to assist UTC to select projects that have latent of improving the organization goals and also motivating employees so that the ideas can be prosperous. Also through his management, the organization was able to become the only dealer of the F-35 engine for the US government. Mr. Louis also made UTC’S to be the biggest manufacturer of helicopters and also taking over the market for air conditioning and refrigeration. But in the year 2014, he resigned from United Technologies Corporation and converted to be s private advisor to Marketing Banking Division of Goldman Sachs.

Ricardo Tosto; One of the Best Lawyers in Brazil

Brazil has many lawyers thanks to the large number of law schools in the country. In 2010, Brazil was ranked third in the list of countries with the highest number of lawyers in the country. Sao Paolo is one of the largest legal centres with 288,975 lawyers. The large law firms in Brazil have more than five hundred registered lawyers. Some of these include TozziniFreire and Pinheiro. With the big number of law schools in the county, there are more law graduates than the available working positions for lawyers. The lawyers at the law firms are categorized into interns, associates, and partners. The associates get paid regular salary while the partners are paid depending on the business they bring to the law firm and more information click here.

Due to the large number of lawyers, getting legal assistance in Brazil is not a challenge. It is however important that the clients do background check to ensure that they are working with reputable lawyers. The law school system of Brazil is rigorous and all lawyers have to pass the Bar examination which is not simple. The Bar examination is regulated by the Brazilian Bar Association which ensures that the administered examinations meets the set standards. For this reason, most of the lawyers in Brazil offer excellent and professional services and learn more about Ricardo Tosto.

The lawyers continue to grow with the growing legal system of the country. Despite the fact that Brazilian lawyers do not speak English; most of them have extensive experience living and working in the United States therefore, getting a lawyer who you can communicate to in English is not a challenge. One such remarkable lawyer is Ricardo Tosto who is one of the partnering founders of Leite, Tosto e Borros Advogados. He studied law at Mackenzie and graduated with an undergraduate degree in law and an extension course in Business Administration and Ricardo Tosto’s lacrosse camp.

He practices in the fields of civil law, Banking contracts, Commercial law, Election law, and Business Restructuring. Ricardo Tosto has been recognised as one of the best lawyers of Commercial Litigation in Brazil. He is also a member of the International Bar Association. Ricardo Tosto has published a number of articles on specialized magazines and newspapers. He is a role model to many young lawyers in Brazil and resume him.

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