While he’s probably best known for his work with Tron, Justin Sun also sees potential blockchains in other areas, like credit scoring and insurance. In a recent interview, Justin Sun said he sees a bright future for blockchain in financial services, which could help cut costs and streamline operations.

“We can use blockchain to do impossible things with physical cash,” Sun said. “There’s no reason to give rise to counterfeits, low-value items should be worth more than they appear to be, and people should have a way to verify that an item they’re buying is what it looks like.”

Recently, Justin Sun said that the decentralized autonomous organization (DApps) technology that powers distributed apps are the future of ethical investing. Several analysts and investors have wondered if and how much Tron had caught up with Sun’s thinking in the weeks since the announcement.

In an interview with The Telegraph, Sun stated that the stock market is too centralized and that traditional asset classes such as money, property, and stocks are better for disruptors to use. Sun also reiterated that he sees no major issues with blockchain and distributed ledger technology (DLT) being used in businesses and industries that cannot be connected with the centralized system.

In a recent blog post, Justin Sun, the co-founder of blockchain start-up Tron, outlined his thoughts on the potential of blockchain in digital advertising. Sun argued that blockchain could help advertisers and publishers reach their audiences more effectively by allowing them to track and analyze the behavior of their audiences in real-time.

“Blockchain can help advertisers and publishers significantly by providing real-time information on audience behavior,” he argued. “We already see examples of blockchain-based ad campaigns gathering real-time data on their audiences to better target ads.”

Sun’s thoughts on blockchain were echoed by some of the most prominent figures in the digital advertising industry, including Dan Schindler of adtech firm Ad Exchange and Rob Wiles of digital software company Aditiv. In an interview with Digital Trends, Schindler and Wiles discussed how blockchain could help digital advertising reach new audiences and how blockchain could help advertisers reach more people.

The post highlighted the many benefits of using TRX as a smart contract language for digital assets, such as Bitcoin, Ethereum, and Litecoin. However, while the video referenced some of the features of traditional digital currencies, such as value fluctuation, volatility, and high transaction costs, it also suggested that TRX could benefit from being a trustless digital currency.