Popularity of social media
Social media has become a part of our everyday lives with easy access to apps and the internet. Up to now, social media has become a tool to grow businesses and gain loyal customers. Businesses and corporations see the value in reaching people through social media.
Jason Hope’s thoughts
The business expert believes social media is vital to a business’s growth. Jason Hope believes people trust a company’s social media page over their website or actual physical presence. Customers can readily read reviews online and look at the number of Instagram followers and amount of comments to validate whether they should buy the brand’s products or not. According to him, this has become the new norm. People are also using social media more than ever for the entertainment aspect.
Apps like Instagram and Facebook have grown in popularity from their many features and options. People can message to speak with friends and family and to see entertainment content on Instagram or Facebook. Jason Hope believes these two platforms are what many people check as soon as they wake up in the morning and that it has become a routine for many.
Mobile device use
Social media is readily available as many launch it through their mobile devices. A company’s mobile app can be a good way to attract and gain loyal customers. Jason Hope argues a wide majority of people spend more of their time on an app than through visiting websites.
Hope argues Facebook is the biggest platform losing ground
Jason Hope argues Facebook is losing ground among the public; he believes Twitter and Instagram have taken their spot. Privacy concerns and a lack of trust have caused Facebook to lose ground among the young demographic. Hope ends by stating that the social media world looks brighter than ever.