The Human Element and Its impact on the Accounting World According to John Savignano
With the rise of application of technology, the human element in accounting may be neglected. This is due to the ability of technology to automate, and almost replicate, the work of human beings. The industry is moving towards replacing the human element in accounting, with the automation of the accounting processes and the application of technology to complete tasks that have traditionally been performed by humans. However, according to John Savignano, the human element can not be replaced. This is due to the following reasons.
1. Maintaining A Healthy Client Relationship
The human element is essential to maintaining a healthy client relationship. Clients are not enticed to seek accounting services when they are happy with their current financial records and company management, but they will still want their taxes done and the other basic bookkeeping tasks that they carry out on a regular basis. The human element is also very important in developing long term marketing strategies.
2. Client Expectations
The human element is also vital in meeting the expectations of clients. When planning for the future, clients need to be aware that their expectations of full service and professional needs will be satisfied by the human element in accounting. This will often mean that the client may ask for greater services that they do not need or would not use if they were carried out by technology.
3. Allowing Clients to Choose
There is nothing that can replace the human element in accounting. If they are willing to use it and make the effort to do so, clients will always be able to choose the human element in accounting. The application of technology can never be used in place of the human element. So, for example, you cannot tell someone to use their computer instead of their accountant when it comes down to making decisions about investment funds and long term financial planning.
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