Mason Jarvis, founder of Ironwood Floor Co., has developed an innovative approach to franchise launches that enables new franchisees to generate revenue within just 100 days—often before their physical locations even open. This accelerated program differentiates Ironwood from traditional franchise models in the home services industry.
After leaving his position as a senior process engineer at Intel in 2016, Mason Jarvis built Ironwood Floor Co. into a rapidly expanding franchise operation with locations averaging $1.8 million in annual revenue. Unlike many franchisors who simply sell territories, Jarvis spent two years perfecting his operational systems before offering franchise opportunities.
The company’s unique two-track approach separates the revenue-generating aspects of the business from the physical showroom buildout. New franchisees complete comprehensive online training, work with design trainers, visit Denver for on-site training, and return to their markets equipped with mobile sampling kits and design tools for in-home consultations—all within 100 days of signing. Meanwhile, showroom buildout typically takes about four months from lease signing to grand opening.
At the heart of this system is FloorLogic™, Jarvis’s proprietary software platform that manages everything from lead generation to project completion. The platform tracks 27 distinct metrics per location, allowing the company to identify potential issues before they impact profitability.
Ironwood also provides comprehensive marketing support, including digital campaigns, community outreach templates, and their “Floor Scout” program that generates leads before locations open. Industry analyst James Morrison describes the approach as “remarkable,” addressing “standardization, scalability, and customer experience” challenges in home services.
For entrepreneurs, Ironwood offers a compelling franchise model that combines industry expertise, cutting-edge technology, and comprehensive support systems designed to make success achievable from day one.